About Ironwood Media Solutions

SEARCH ENGINE MARKETING

All traffic is not created equal. The right kind of traffic can make or break your web marketing efforts. Search Engine Marketing (SEM) means marketing your website to the search engines to gain visibility. The three key components of SEM are:

• Site Optimization
• Pay-Per-Click Marketing
• Link Building

The ultimate goal of an SEM campaign is to increase traffic to your website. But not just any traffic. The customers that come to your website should be qualified, relevant traffic, ready to purchase a product, download a demo, fill out a form, or whatever desired action is appropriate.

Search Engine Marketing is a critical component of your marketing strategy. Like any marketing campaign, you need to rationalize the expense of the marketing with the projected revenue from the new business generated. In most cases, a well-executed Search Engine Marketing campaign will pay for itself many times over.

When it comes to Search Engine Marketing, "content is king". Providing consistent, well written content about your product, service or industry is key in generating organic traffic and increased natural search rank.